Ed Raine promoted to Chief Executive Officer; Robin Cole promoted to President
Houston, Texas – Adplex, a leading integrated marketing solutions provider, announced today new senior leadership promotions for two members of its management team. Ed Raine has been promoted to Chief Executive Officer, and Robin Cole has been promoted to President. The promotions are effective immediately.
For over 27 years, Adplex has offered start-to-finish, customer driven marketing solutions. With in-depth retail expertise, they combine technology tools with marketing strategy to help clients maximize customer acquisition, retention and sales growth.
Their foundation in retail marketing has grown a client base of established brands such as Food Lion, Hannaford Supermarkets and HEB Central Market.
“These promotions recognize both Ed and Robin’s contributions in leading the management team and achieving the continuing success of Adplex. They have both played vital roles in setting and executing the company’s growth strategy and their vision for the future will ensure success for years to come,” stated Carter Balfour, Adplex board member and a partner at Norwest Mezzanine Partners.
Prior to the recent promotion to CEO, Mr. Raine held the position of President and Chief Operating Officer. With more than 10 years of marketing industry experience, Mr. Raine joined Adplex as Chief Financial Officer in 1997 after spending his career in various financial positions at General Electric Company, Addington Environmental and Arthur Andersen.
Ms. Cole held the position of Executive Vice President / President – Print Division prior to her promotion to President of the company. Ms. Cole has more than 24 years of experience in marketing and joined Adplex in 1992 after working in various advertising agency positions. She grew her sales and entrepreneurial skills in direct mail advertising working with (Valassis) ADVO, where her responsibilities included sales management as well as leading the print and ad production services divisions.
Adplex has over 250 employees in locations nationally. For more information, please visit www.Adplex.com. |